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Facebook tightens rules amid 2020 US election fears


Facebook tightens rules amid 2020 US election fears

August 30, 2019 at 9:27 AM

Facebook has unveiled new political advertising rules ahead of next year's US presidential election amid fears the platform will be exploited.

Political advertisers will now have to verify their identity before being given a "confirmed organisation" label.

It marks the latest in a series of attempts to address incidents where users placed misleading or inaccurate ads to influence voters.

The rules will also apply to Instagram, which is owned by Facebook.

Paid-for Facebook ads have become a popular tool for political campaigns and other organisations to target voters.

The platform previously revealed that the 2016 Trump campaign had spent in the region of $70m (£57.3m) on ads over the election period.

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